> ## Documentation Index
> Fetch the complete documentation index at: https://docs.vivi.bot/llms.txt
> Use this file to discover all available pages before exploring further.

# WhatsApp

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**WhatsApp** is a messaging channel that enables your agent to communicate directly with users through the WhatsApp platform. It supports both one-to-one conversations and outbound messaging campaigns, allowing for personalized and proactive engagement.

To use WhatsApp, you’ll need to **connect your WhatsApp Business Account** to VIVI. Once the connection is established, you’ll be prompted to select and configure WhatsApp message templates for outbound messaging. These templates can include interactive elements such as buttons and calls-to-action. After setup, assign this channel to an agent to manage inbound conversations or outbound campaigns. When a user replies to a message, the agent automatically takes over, maintaining a natural, continuous dialogue and handling all further interactions seamlessly.

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## Best Practices

* Use **clear, concise message templates** approved by WhatsApp to minimize rejection risks.
* Include **strong calls-to-action** such as confirming bookings, requesting information, or directing users to your site.
* Ensure your agent has access to the necessary knowledge bases and integrations to respond effectively.
* [**Utilize campaigns**](https://docs.vivi.bot/documentation/features/whatsapp-campaigns) for timely outreach, then let the agent handle ongoing engagement.